branding & consumerism in toddler culture

Yes, that is a bear in a Mercedes Benz sweater laying in the back of a Caterpillar dump truck.

Yes, Oliver put it there.

Yes, Oliver has a bear with a Mercedes Benz sweater.

No, we did not buy him the bear (although we did buy him the dump truck).

I was going to speculate on the issues of branding and consumerism as related to toddler culture, but I feel the photo speaks for itself. I’m just not totally sure what it is saying.

Your thoughts are welcome.


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